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New York Press Releases
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(NewYork.CityRegions.Com, October 29, 2015 ) Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.
The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2014-2019. The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.
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Covered in this report This report covers the present scenario and the growth prospects of the global outdoor advertising market for 2015-2019. To calculate the market size, the report considers the revenue generated from both physical and digital outdoor advertising. Based on medium, the market is classified into the following four types: Billboards Transit advertising Street furniture Alternative media
The report also discusses the major industries that use outdoor advertising and their respective global market share in terms of outdoor ad spending. The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market.
The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.
Key vendors Clear Channel Outdoor JCDecaux Lamar Advertising Outfront Media Stroer Media
Market driver Increase in global advertising expenditure For a full, detailed list, view our report
Market challenge Threat from online advertising For a full, detailed list, view our report
Market trend Technological advances For a full, detailed list, view our report
Key questions answered in this report What will the market size be in 2019 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the key vendors? What are the strengths and weaknesses of the key vendors?
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Table Of Content
PART 01: Executive summary Highlights PART 02: Scope of the report Market overview Base year Vendor segmentation Summation errors Top-vendor offerings PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Market landscape Market overview Market size and forecast Five forces analysis PART 06: Market segmentation by type Global outdoor advertising market by type Global physical outdoor advertising 2014-2019 Global digital outdoor advertising 2014-2019 PART 07: Market segmentation by medium Global outdoor advertising market by medium Global billboards advertising market 2014-2019 Global shelter advertising market 2014-2019 Global transit advertising market 2014-2019 Global street furniture advertising market 2014-2019 PART 08: Market segmentation by category Global outdoor advertising market by category Market overview PART 09: Geographical segmentation Geographical segmentation of global outdoor advertising market Outdoor advertising market in APAC 2014-2019 Outdoor advertising market in Americas 2014-2019 Outdoor advertising market in EMEA 2014-2019 PART 10: Key leading countries
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