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New York Press Releases
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(NewYork.CityRegions.Com, April 14, 2013 ) Brooklyn, NY -- In late 2012, a "cadre of shoemakers & artists in Berlin, Germany, who make ridiculously comfortable Bauhaus-inspired shoes" decided to test a hypothesis. They had each noticed that particular clientele in the United States were experiencing delays, as well as other problems with their shipments. The group began to wonder exactly why that was the case. They went over many options, and then came upon the notion that perhaps it was the fact that the tape prominently features their name “ATHEIST” on the front.
Atheist is a company that was Kickstarted in 2012, and is aiming to provide soles for the godless, with shoes that feature the phrases “Ich bin atheist” or “Darwin Loves” on the rubber undersides.
In order to test the hypothesis regarding the package tape, the makers came upon a plan wherein they would send two packages to 89 persons within the United States. For each recipient, one of the packages would feature the Atheist brand packing tape, while the other would use generic packing tape. Each package would be shipped on the same day, and given the same priority by the company.
What they found was that the Atheist-branded packages took three days longer on average than those which did not. While just one package with generic tape went missing, nine of the Atheist-branded tape were 'lost' in the mail. That statistic is beyond anomaly, according to basic stat figures.
The numbers point to discrimination, which is in keeping with atheists being labeled as the most distrusted groups in America. It appears even postal workers, even if not deliberately throwing the Atheist-branded packages aside, certainly did not give them priority, and were likely more apt to flag them as suspicious.
There are still critics that state the small study size does not rule out reasonable alternatives. But the numbers are still quite daunting for a trial-run of such a test. Atheist states it has stopped shipping the products using the branded tape on all orders and states that "delivery times are already improving."
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